About Herbage Magazine

Content Focus:

• Industry News: Updates on regulations, market trends, ​and business developments.
  
• Lifestyle: Articles on how cannabis integrates into daily ​life, including wellness, food, and travel.
  
• Culture: Exploration of the cultural impact of cannabis, ​featuring stories on art, music, and community events.
  
• Health and Wellness: Information on the medicinal uses ​of cannabis, research studies, and health tips.
  
• Expert Opinions: Insights from industry leaders, ​advocates, and professionals.
  

Unique Selling Proposition (USP):

What sets Herbage Magazine apart is our commitment to ​authenticity and quality. Our team of experienced ​journalists and industry experts ensures that every issue ​provides valuable, accurate, and compelling content. We ​pride ourselves on being a publication that not only informs ​but also entertains and engages our readers.

Herbage Magazine is a premier ​publication dedicated to providing ​insightful and engaging content about ​the rapidly evolving cannabis industry. ​Founded in 2018, the magazine has ​established itself as a trusted source ​for comprehensive coverage of ​cannabis-related news, trends, and ​lifestyle.

Mission: To inform, educate, and ​inspire our readers by delivering high-​quality content that reflects the ​dynamic and diverse nature of the ​cannabis community.

Vision: To be the leading voice in ​cannabis journalism, fostering a well-​informed and connected audience.

Herbage Magazine is published ​monthly, ensuring that our readers ​stay up-to-date with the latest ​developments and insights in the ​cannabis industry.

Statistics

• Reader Demographics:
  
• Age: 25-45 years old (primary ​demographic)
  
• Gender: 60% male, 40% female
  
• Education Level: 70% college graduates
  
• Income Level: Average household income ​of $75,000+
  
• Distribution Reach:
  
• Print Circulation: 50,000 copies per issue
  
• Digital Subscribers: 20,000 subscribers
  
• Website Traffic: 100,000 monthly unique ​visitors
  
• Engagement Metrics:
  
• Social Media Followers:
  
• Instagram: 25,000 followers
  
• Facebook: 15,000 followers
  
• Twitter: 10,000 followers
  
• Newsletter Subscribers: 15,000 subscribers
  
• Average Time Spent on Site: 5 minutes per ​visit
  

Audience Demographics

Target Audience:

Age: 25-45 years old

Gender: 60% male, 40% female

Interests: Cannabis culture, health and wellness, industry news, ​lifestyle, food and beverage, art and music

Lifestyle: Progressive, health-conscious, eco-friendly, and tech-savvy ​individuals who are passionate about cannabis and its benefits.

The Cannabis Enthusiast:

• Profile: A 30-year-old male, college-educated, working in the tech ​industry. Enjoys staying updated on the latest cannabis products ​and industry trends. Regularly attends cannabis-related events ​and integrates cannabis into his daily wellness routine.
  
• Interests: New product reviews, industry news, and lifestyle tips.
  

The Health-Conscious Professional:

• Profile: A 40-year-old female, health and wellness coach, and a ​mother of two. Advocates for the medicinal benefits of cannabis ​and incorporates it into her family's wellness practices.
  
• Interests: Health and wellness articles, medicinal cannabis ​research, and recipes.
  

The Creative Artisan:

• Profile: A 28-year-old non-binary individual, artist, and musician. ​Uses cannabis to enhance creativity and is deeply involved in the ​cultural aspects of the cannabis community.
  
• Interests: Cultural impact stories, art and music features, and ​community events.
  

Reader Profiles

Ad formats

• Print Ads:
  
• Full-Page Ad:
  
• Size: 8.5" x 11"
  
• Rate: $900 per issue
  
• Description: Prominent placement, ideal for ​high-impact visuals and messages.
  
• Half-Page Ad:
  
• Size: 8.5" x 5.5" (horizontal) or 4.25" x 11" ​(vertical)
  
• Rate: $550 per issue
  
• Description: Cost-effective, versatile option ​for strong visual and textual content.
  
• Quarter-Page Ad:
  
• Size: 4.25" x 5.5"
  
• Rate: $300 per issue
  
• Description: Compact and economical, ​suitable for concise messages.
  

• Digital Ads:
  
• Banner Ads:
  
• Size: 728 x 90 pixels
  
• Rate: $250 per week
  
• Description: Visible at the top of web ​pages, ideal for brand awareness.
  
• Sidebar Ads:
  
• Size: 300 x 250 pixels
  
• Rate: $150 per week
  
• Description: Displayed on the side of ​content, perfect for targeted ​engagement.
  
• Sponsored Content:
  
• Rate: $750 per article
  
• Description: Custom articles or blog ​posts written by our editorial team, ​seamlessly integrated into our content.
  

Placement Options:

• Inside Front Cover:
  
• Rate: $1,500 per issue
  
• Premium position, first ad seen by readers.
  
• Back Cover:
  
• Rate: $1,800 per issue
  
• High visibility, last impression as readers ​close the magazine.
  
• Within Editorial Content:
  
• Rate: $900 per issue
  
• Strategically placed within relevant articles, ​ensuring contextual relevance.
  

Custom Solutions:

• Scroll3 Media Advertising Packages:
  
• Description: Tailored advertising solutions ​to meet specific needs and budgets.
  
• Rate: Custom pricing available upon ​request
  
• Examples: Combination of print and digital ​ads, sponsored content, event ​sponsorships, etc.
  

Discount Packages:

• 3-Month Package:
  
• Full-Page Ad: $2,430 (10% discount)
  
• Half-Page Ad: $1,485 (10% discount)
  
• Quarter-Page Ad: $810 (10% discount)
  
• 6-Month Package:
  
• Full-Page Ad: $4,590 (15% discount)
  
• Half-Page Ad: $2,805 (15% discount)
  
• Quarter-Page Ad: $1,530 (15% discount)
  
• 12-Month Package:
  
• Full-Page Ad: $8,640 (20% discount)
  
• Half-Page Ad: $5,280 (20% discount)
  
• Quarter-Page Ad: $2,880 (20% discount)
  

Contact Us

James Bridges

CEO and Publisher

Herbage Magazine & Scroll3 Media

James@herbagemag.com 405-487-9728